Automating Trivia Content Production for So Yummy by First Media
How cutting‑edge automation transformed trivia video production.
So Yummy, a flagship brand under First Media, is celebrated for its vibrant, engaging food content—boasting over 63 million followers and hundreds of millions of monthly video views. To further innovate its content offering, So Yummy launched a trivia channel, challenging the norms of digital media production.
The goal was to produce over 70 episodes, each 7 minutes long, by automating every stage of content creation. Instead of relying on traditional manual production methods, the challenge was to design a system that transformed ordinary trivia data into engaging video content, all while maintaining a consistent, high-quality output.
By preproducing creative elements—such as text overlays, color schemes, animations, and even AI‑synthesized voice narration—the entire process was automated. Once So Yummy supplied the trivia data, our streamlined workflow and render machine took over, producing episodes at scale with minimal manual intervention.
The Approach
To overcome the production challenges, I developed a fully automated pipeline that integrated preproduced creative elements with data-driven triggers. The solution was built around three core components:
Scalable Content Production
The system automatically generated engaging text overlays, applied dynamic color schemes, and synchronized animations with minimal manual input. This allowed for rapid assembly of each episode.
Pre-designed templates ensured that every episode adhered to So Yummy's signature aesthetic and high production standards.
Cloud-Based Rendering Infrastructure
A cloud rendering system was implemented to process videos in parallel, drastically reducing turnaround times and enabling the production of multiple episodes simultaneously.
Data-Driven Automation
The entire process was powered by structured trivia data. Once the data was received, predefined rules and templates dynamically created engaging video content, complete with AI-synthesized voice narration.
Impact and Lessons
By automating the production workflow, we successfully produced over 70 trivia episodes—each 7 minutes long—with minimal manual intervention. This not only reduced production costs but also set a new standard for scalable content creation.
The project demonstrated that with the right technology and preproduction strategy, it is possible to efficiently transform routine data into dynamic, engaging video content that resonates with audiences.
Key Insights for Automated Content Production
Preproduction & Templates
Establishing reusable creative assets ensures consistency and efficiency.
Cloud Rendering
Leveraging cloud-based systems accelerates processing and supports scaling.
AI-Driven Voice & Animation
Automated narration and dynamic animations bring content to life with minimal effort.
Data Integration
Structured data input drives the entire automated process, ensuring accuracy and consistency.
By harnessing the power of automation and cloud-based rendering, the project transformed trivia video production into a scalable, efficient process. This case study exemplifies how technology can streamline content creation and deliver engaging, high-volume video content without the constant need for manual oversight.
The success of this project is a testament to innovative workflow design and sets a new benchmark for automated digital content production.